50 Degrees North is expanding its roadshow for 2026, bringing seven Nordic suppliers to Melbourne, Brisbane and Adelaide in October. The expansion follows a successful 2025 debut in which the roadshow took place in Sydney and Melbourne.
The Roadshow will take place in Brisbane on 13 October, Adelaide on 14 October, and Melbourne on 16 October. 50 Degrees North is holding lunch and evening sessions in Brisbane and Melbourne, with an evening session in Adelaide.
According to 50 Degrees North’s booking data, Christmas in Lapland remains the most consistently popular product, while Norway in summer is the second strongest seller and continues to grow in popularity. Interest is also increasing in off-peak travel (spring and autumn) and self-drive itineraries that extend well beyond northern lights experiences.
A spokesperson says 50 Degrees North intends to alternate cities to give a wider range of advisors the chance to attend.
“We want to give travel advisors in as many major cities as possible the chance to attend over time, so rather than returning to the same locations each year, we were looking to broaden our reach. Melbourne is a natural anchor given our office is there, and Brisbane and Adelaide made sense for this year’s expansion.”
“Looking ahead, we’re hoping to include Sydney and Perth in 2027, and we’re also considering Auckland to ensure our New Zealand advisors have the same access.”
