Slovenia searches soar to new heights off the back of Euro football tournament

Lake Bled located in Slovenia Europe. There is a Church on the Island and ancient castle on top of a rock. Beautiful blue sky with dramatic cloudscape over the reflection in the Bled Lake. Story in such a beautiful sunny day on sunset. European Alps in the background.
Edited by Travel Weekly


    Google Trends search data has revealed searches for ‘flights to Slovenia’ have soared 159 per cent, more than two-and-a-half times higher than levels seen over the last five years.

    The study conducted by QR Code Generator comes as Slovenia’s national football team played against England in the Euro 2024 group stages.

    Lake Bled, one of Slovenia’s most picturesque tourist hotspots has also seen a spike in interest with an incredible 45.3 million views on TikTok and 381,000 Instagram posts tagging #LakeBled. 

    The study revealed that on the night of the Slovenia v. England game, there was a 68 per cent increase in UK searches for the Julian Alps’ ‘Lake Bled’ compared to last month.

    “The fact that the Slovenia football match has had such a significant impact on the interest of tourism in the country indicates the profound influence that international tournaments like the Euro 2024 can have on travel, tourism, and the economy of participating countries,” QR Code Generator CEO Marc Porcar said.

    “The global platform of the tournament has shone a spotlight on countries throughout Europe which holidaymakers had perhaps not considered as holiday destinations before.

    “However, this intrigue has perhaps resulted in potential travellers being impressed by the beauty they find, the taste of what nations have to offer which can be seen through a simple Google search and has enticed them to experience it for themselves.”

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