The unveiling of a new logo marks the latest phase of Adventure World’s evolution under the ownership of The Travel Corporation, following its acquisition from NRMA at the end of last year.
The new moniker signals a “refresh” of the brand’s identity, according to the firm.
“We are excited to share our new logo with our travel partners,” managing director Fiona Hunt said. “With the business undergoing a period of growth and evolution, we felt the time was right for an updated logo.”
The new design aims to honour the company’s 30-year history by retaining core elements of the previous logo such as the signature globe and orange colour palette, she explained.
“We’ve introduced earthy tones of blue, green and brown to signify the elements of soft-adventure travel and the diversity of the destinations we visit.”
The new logo will be rolled out across Adventure World collateral with immediate effect.
