Destination Port Stephens has secured a new chief executive, a new board, membership model and has won a $92,500 grant from the NSW Government to expand promotion of the destination.
Newly appointed CEO, Janelle Gardner will now join her new board for 2014-15, comprising Michael Aylmer as chair, David Nye as deputy chair, Andrew Macdonald as treasurer and Kim Latham, Mike McIntosh, Dom Grundy, Janene Rees, Sharon Aldrich and newcomer to the board, Malcolm Anderson, as fellow board members.
Destination NSW granted the region the $92,500 to boost its marketing program under the Government’s dollar-for-dollar Regional Visitor Economy Fund.
“I am thrilled at the opportunity to lead our revitalised organisation forward and to strengthen the role Port Stephens’ $400 million-a-year tourism industry plays as the economic driver of the region,” Gardner said.
“Access to funding is incredibly competitive at the moment so we are very excited that we were successful in our application. We will use the grant for marketing activities aimed at increasing mid-week, low season visitation.”
“We plan to use TV, print and digital media to promote the amazing experiences on offer in Port Stephens under our successful ‘P.S I Love You’ marketing campaign, giving visitors compelling reasons to stay longer and through all seasons.”
