TravelManagers has launched a new brand strategy and logo at its annual conference in Singapore at the weekend, as it seeks to adapt to the changing travel landscape.
The revamped brand sees the former, more traditional logo featuring planes and a ship ditched in favour of a four-colour four-leaf clover moniker. The Personally Yours tagline has also been replaced with new slogan As individual as you are.
“After many months of research, collaboration and finalisation with Principals an Australian brand creation agency, TravelManagers is excited to be launching at this years’ conference a completely new brand strategy,” executive general manager Michael Gazal said.
The company’s personal travel managers were “taken on the journey” of how the brand strategy has been developed and evolved at the three day event.
The new strategy’s key focus is to ensure the TravelManagers brand continues to provide value and relevance to its clients in 2015 and beyond, director of finance Grant Campbell added.
It is the result of many months of research by independent brand development specialist agency Principals and collaboration with the TravelManagers marketing team. Personal travel managers, clients, the National Partnership Office team and members of the general public with no history of dealings with the network were also involved in the process.
The new brand will be rolled out across the company’s collateral and will also coincide with the launch of a revamped website.
Meanwhile, the Singapore conference which took place at Raffles Convention Centre, proved a strong draw for the group’s consultants, also attracting 39 partner suppliers – a record attendance.
