Veronica Rainbird will depart Sunshine Coast Destination Ltd to return to Dubai’s Australia and New Zealand team to take up the newly created role of general manager trade relations and partnerships.
Dubai’s Department of Tourism & Commerce Marketing (DTCM) has added the new role to increase the destination’s market share within Australia and New Zealand, in line with its recently announced 2020 Vision.
Julie King, DTCM Australia and New Zealand director, highlighted Rainbird's "extensive experience" in the industry along with her expertise in Dubai gained during her time as senior manager of trade, marketing and strategic relations.
“We’re delighted to welcome Veronica back to the team,” she said.
“Veronica was a key player in our successful launch into the Australia and New Zealand market in 2010 and will be instrumental in implementing our plans moving forward."
Rainbird departed DTCM to join SCDL as marketing and brand director in January 2012.
