Dubai Tourism and Emirates have joined forces to take 20 graduates of the Dubai Expert online training scheme on a five-night famil to the destination.
All existing Dubai Experts and all agents that sign up and complete the three-module course by February 14 will be in the running to win a place on the famil which takes place from March 3 to 8.
Julie King, the tourism body's director Australia and New Zealand, said it is the first time the training program has featured this type of reward.
"This incentive famil will give agents across the region a chance to enjoy some of the very best that Dubai has to offer," she said.
"The famil to Dubai will shocase some of the city's finest hotels, best attrcations and diverse range of culinary experiences that will bring the Dubai Expert training program to life."
All agents that sign up an complete the three-module course by February 14 will be in the running to win a place on the famil.