Under its new name iDoTravel, the former Harvey World Travel Elsternwick agency has taken on the Independent Travel Group’s “Talk to Us” branding.
The agency has opted for ITG’s medium brand option which has been so far been adopted by more than 150 ITG members nationally.
iDoTravel owner and manager Bev Joseph cited lower overheads and better commission as her key reasons for joining ITG, adding that the transition had been “surprisingly painless”.
“The medium branding option suits our requirements,” she said. “We’re not expending large amounts on marketing and advertising that we don’t need and our clients have the comfort of knowing they are still with a large group.”
Pictured: Bev Joseph with ITG’s Christine Field (left) and colleagues Kristina Zawadzki and Marcia Pincus.
