Insight Vacations has ramped up their premium offering, saying they are well positioned because Australians are “willing to up trade” when booking holidays.
Insight now operates 23 Gold itineraries and will be sold at 6% less next year despite being all-inclusive.
With preview bookings up 30% on last year, Insight Vacations chief executive John Boulding is confident in baby boomer clients and the high expectations of the Australian market.
“People live very well here in Australia. Why would you down trade when you go on vacation,” Boulding told Travel Today.
“The Baby Boomer has 19 more years… More and more they are going to want to be looked after,” Boulding said.
Research last year found that there was a need to introduce authenticity in experiences, accommodation and dining.
The tour operator will roll out its “Signature” concept across the board for next year.
“’Signature’ is a sign of authenticity so was chosen to reflect the experiences we offer that are far beyond run-of-the-mill tourist fare,” Boulding said.
“It has to be something special, a local event that is engaging you with the destination,” he said.
The ‘dine around’ concept of choosing between restaurants for the evening has worked for the brand.
“It’s respecting your individuality,” Boulding said.
Insight Vacations’ best-selling tour remains the 33-day European Heritage itinerary.
Despite the new itineraries focusing on individual countries, Insight will neither contract nor expand their multi-country offering.
