Jetset Travelworld will launch a new retail network called helloworld in a move that is likely to spell the end of its existing brands.
Harvey World Travel, Travelscene, Jetset and Travelworld will be replaced with helloworld, with JTG expecting the first stores to adopt the new brand in the final three months of the year.
A helloworld online presence, powered by Orbitz Worldwide, will launch around the same time.
Agents will be presented with three options: to become a fully branded agent, to join as a helloworld associate member or become part of an affiliate network.
In addition, agents will be able to continue using their existing bransd until the end of their franchise agreement.
JTG chief executive Rob Gurney said: “The existing portfolio of brands has served our members and franchisees well over many years.
“However, by building critical mass under a new, contemporary brand, we will drive stronger economic alignment, build purchasing power and scale and secure key supplier relationships.
“This unification will enhance growth, services and incentives for agents and suppliers and create a compelling multi-channel experience for customers.”
Gurney said he believed the launch of helloworld will “change the way Australians choose to travel”.
“With more than 40 years of travel industry experience behind our agencies, the goal of helloworld is to offer travellers unparalleled convenience, industry-leading service and the best value, tailor-made travel experiences,” he continued. “We look forward to the journey ahead. The new brand will provide an opportunity to leverage our agents’ vast experience.”
“The consolidation of JTG’s marketing spend to focus on helloworld will provide franchisees with a greater share of voice through digital channels, on TV and radio, in print and in partnership with our suppliers,” says Gurney.
“It will also build sustainable, long-term shareholder value focused on growth in Total Transaction Value (TTV) and revenue. This will build on the platform that has been established since the merger of Jetset Travelworld Limited and Stella Travel Services in September 2010 which, to date, has achieved cost reductions of over $50 million.”
