There was a whole lot of "Gangnam Style" in the room when Korea Tourism held its 2012 roadshow at Sydney's L'Aqua in Cockle Bay Wharf.
Last week's event followed on from earlier roadshows in Brisbane and Melbourne.
Attendees were treated to a performance by Korean-Australian band K-Note and a demonstration of how to replicate Korean popstar Psy's now famous horse dance to his chart-busting tune "Gangnam Style".
Director of Korean Tourism for Australia and New Zealand, Joon-kil Jo, said growing numbers of Australians are seeing Korea as more than just a stopover destination.
"We want to see more and more Australians enjoying the wonders of Korea," he said.
Between January and July this year, more than 70,000 Aussies visited the destination, up 5.5% on the corresponding period last year.
{^widget|(useupdatepanel)False|(disableviewstate)False|(wherecondition)FileName+not+like+%27%2525_60%27+and+FileName+not+like+%27%2525_90%27+and+FileName+not+like+%27%2525_120%27|(widget_displayname)RBI+Media+Gallery+Viewer|(noofcolumns)5|(selecttopn)100|(fileidquerystringkey)fileid|(transformationname)Penguin.Product.CustomGallery|(visible)True|(name)RBI.MediaGalleryViewer_1|(libraryname)%7b%2525cmscontext.currentsite.sitename%2525%7dML|(disablemacros)False|(hidecontrolforzerorows)True|(showgroupfiles)False|(thumbnailsize)90|(sitename)%7b%2525cmscontext.currentsite.sitename%2525%7d|(filepath)images%2ftravel_matrix%2fKorea%2f%2525|(checkpermissions)True|(width)|(height)^}
