Malaysia Airlines says business has picked up four months after its passenger jet disappeared, but the flag carrier needs a radical operational overhaul in order to survive, its chief executive says.
Ahmad Jauhari Yahya says the airline, which kept a low profile after the Boeing 777 disappeared on March 8 with 239 people aboard, began to boost its marketing campaign in June and is seeing a "significant recovery" in business.
However, he says, the only option for the airline's long-term survival is to radically change the way it operates. On Wednesday, he said that a detailed business plan would be rolled out later.
Chairman Mohamad Nor Yusof says the airline is still "grappling with confidence and reputation" after the Flight MH370 tragedy, but ruled out the possibility of bankruptcy.
