Air New Zealand has launched a campaign promoting its direct trans-Tasman services to the South Island ski fields.
The campaign, dubbed Meanwhile in… New Zealand will showcase what is happening in the moment on the South Island slopes.
Destination Queenstown chief executive Graham Budd says with snow falling and more forecast for the coming week, the timing of the campaign is perfect.
“All ski resorts will be open and ready this week to welcome Australian skiers, boarders and holiday makers – so now is the time to book your seat for an unbeatable winter experience in Queenstown.”
The airline has also launched a social media campaign today offering customers who hit the South Island slopes this winter the opportunity to win back the cost of their airfares by hashtagging their experiences with #meanwhileinnz.
Air New Zealand general manager Australia Leanne Geraghty says while Australia has also had its share of snow dumps this winter, there’s one thing New Zealand slopes offer that you can’t experience here.
“Queenstown has some of the world’s best heli-ski routes and terrains making for a unique and memorable ski experience. Air New Zealand and our alliance partner Virgin Australia currently fly at least daily from Sydney, Brisbane and Melbourne to the Queenstown ski region, making it possible to check out the heli conditions today and hit the slopes tomorrow.
The New Zealand ski season generally continues until late September so giving Australians an opportunity to ski right into their spring.
The campaign is a collaboration with online content creator Diaries Downunder.
