Travelport has relaunched its brand with a new vision and strategy that are designed to better reflect its evolving role in the global travel distribution chain.
The company now bears the tagline Redefining travel commerce for our customers.
It moves away from “historical GDS terminology and language” to highlight the company’s current offering to customers.
That includes the eNett virtual payment solutions product, an expanded range of air and hotel content along with airline merchandising functionality – a significant increase on 40 years ago when it concentrated solely on basic air transaction processing.
“We’ve evolved the way we both distribute content for our travel provider customers and made it more easily accessible and bookable by our travel agency customers,” president and chief executive Gordon Wilson said.
“We have invested in, and developed our business to address the changing needs of the travel distribution chain, which we are now articulating through our new, and more up to date, brand proposition that clearly explains what we offer our customers.”
As part of the overhaul, the company has renamed its two main operational areas – its travel commerce platform, which accounted for 95% of revenue in the first quarter, and its technology services business which provides IT support to airlines.
