P&O Cruises has revived a nostalgic childhood favourite to encourage agents to view its new brand positioning in a different light.
The cruise line’s sales and marketing team will distribute retro View-Masters featuring ‘Like No Place On Earth’ imagery to travel agents across Australia, with the first lot to be sent out this week.
P&O Cruises’ director of sales Ryan Taibel said the new campaign launch was a very visual approach, and by using the View-Masters it helped add a sense of fun to the imagery.
“Not only do they help agents build a better picture about the new brand, they evoke memories of a time gone by which is a powerful tool when selling our emotive ‘Like No Place On Earth’ positioning,” Taibel said.
“We think the View-Masters will be very well received by travel agents.”
