The Gold Coast has had a brand overhaul, with Queensland agency Junior creating a new logo and refreshed look and feel for the sunshine city.
The new logo will act as both a new brand identity for Gold Coast City Council as well as being used to represent the city in general when added to communications from various partners and stakeholders such as Gold Coast Tourism.
The project encompasses a new look and feel for the Council’s wider suite of marketing and community engagement communications. The agency has also produced a short, pre-launch social media campaign called ‘what’s with the red full stop?’. That has been in play since the start of this week.
