The search is on for 10 global travellers to capture the heart and soul of Tropical North Queensland as part of an exciting new tourism campaign, known as Paradise Through Your Lens.
The campaign is the latest instalment in the region’s Paradise-themed marketing push, and aims to grow tourism and create jobs way up north.
Minister for Tourism, Major Events, Small Business and the Commonwealth Games Jann Stuckey said the campaign was born from the partnership between the State Government, Qantas and Tourism Tropical North Queensland (TTNQ).
“A world-wide competition will uncover 10 candidates who will be brought to the region and tasked with creating short films about their experiences, the natural attractions and indigenous culture,” she said.
“Following the visits, films will be judged by a panel of tourism and marketing experts and the person with the most compelling story will win a prize valued at AUD$20,000.”
The creative goldmines generated during the competition will feature on television in Sydney, Melbourne and Brisbane, alongside Qantas sales fares, and even popping up online and in international marketing.
Stuckey said The Newman Government’s 20-year plan for tourism, Destination Success, outlines the importance of positioning Queensland as a premier destination by ensuring marketing activity emotionally connects with a global audience.
Paradise Through Your Lens follows on from the successful 1 Day in Paradise and This is my Paradise campaigns which ran in 2013 and 2014 respectively.
In the past twelve months the campaigns have seen the @tropicalnorthqueensland Instagram account following almost double, the Explore Tropical North Queensland Facebook page grow by more than 10,000 fans and more than one million views to Tropical North Queensland’s YouTube page generated.
“Now we are showcasing the best of the destination through a visitor’s eyes and this will encourage even more travellers around the world to experience Tropical North Queensland first-hand,” Stuckey added.
Tourism and Events Queensland’s CEO Leanne Coddington said the latest initiative was working hard to connect potential visitors using unique methods.
“The idea is to use the authentic and engaging stories of visitors and share them with the world to present the destination in an inspiring new light,” she said.
To be in with a chance to become one of the 10 TNQ filmmakers, you can submit an online application demonstrating a passion for TNQ at ExploreTNQ.com.au, with entries wrapping up at midnight on December 21.
Or in the meantime, check out the winner of 2012 campaign, 1 Day in Paradise, Justin McMillan.
