Silversea has hinted that an eighth ship could be on the horizon as it reported strong growth from the Australian market.
Karen Christensen, general manager and director of sales and marketing Australasia, told Travel Today the firm is "significantly up" on both its classic and newer expedition cruise programs.
The Mediterranean, northern Europe, Alaska and Asia continue to be popular with the local market, but the expedition program is also receiving strong interest.
Christensen revealed "eco-tourism with the luxury factor" itineraries are proving a good fit for adventurous travellers from Australia and New Zealand with the region now the number one market for the program.
The cruise line launched its first dedicated expeditions brochure earlier this year (Travel Today, August 30) and will add a second ship, to be named Silver Galapagos, to the expedition program from September 28.
Although the cruise line added the 100-passenger vessel to its fleet in June after acquiring the ship's parent company, Ecuador-based Canodros, it will continue to be operated by Canodros until its onboard product is brought in line with the Silversea range late next year.
Christensen reported strong forward bookings for the Galapagos itineraries since their launch last month, which she described as a "very good sign". Its polar itineraries continue to be the program's standout performers, she said.
Although she hinted a further ship was a likelihood down the line, Silversea would first focus on launching Galapagos voyages before contemplating expansion.
Meanwhile, Christensen stressed the importance of the trade for the cruise line, with agents accounting for 97% of all sales.
"The trade are paramount to our success," she said. "We need the trade and always have so we will constantly be there to support them."
While admitting that direct sales did take place, Christensen insisted the cruise line was not actively pursuing them.
"It's important for the trade to know that nine out of ten direct enquiries get redirected to agents, along with those on board," she said. "They shouldn't be nervous."
Silversea's cruise-only offering meant agents were even more vital for the cruise line, she added.
