Singapore Airlines becomes Dreamtime sponsor

Tourism Australia has confirmed Singapore Airlines as its second airline partner and gold sponsor for its business events program Dreamtime 2013.

As part of the sponsorship, the airline will provide flights for Dreamtime 2013 attendees from key South East Asian markets, including Hong Kong, India, Malaysia, Indonesia, and Singapore.

Around 100 international business events decision buyers and media will congregate in Melbourne next between December 9 and 13 to experience Australia’s capabilities for doing business first hand. A series of business program and networking events hosted by the Melbourne Convention Bureau will be followed by three days of educational visits to various locations around Australia.

Tourism Australia managing director Andrew McEvoy highlighted Singapore Airlines as one of its longest standing airline partners.

“With their extensive network and established presence in many of our key markets, particularly within South East Asia, Singapore is an ideal airline partner for us to be working with to help bring about another successful Dreamtime 13,” Mr McEvoy said.

“We have worked closely with Singapore Airlines for some years now developing strong campaigns and activities that successfully market Australia, and having the airline so closely involved in this year’s Dreamtime presents another great opportunity to continue this great collaboration.”

Meanwhile, Singapore Airlines’ regional vice president South West Pacific, Subhas Menon said its support for the event is part of its ongoing efforts to promote travel to Australia.

“Singapore Airlines continues to position itself as the carrier of choice to Australia with ongoing increases in capacity and service upgrades, as recently evidenced in the Dreamtime 13 host city Melbourne, with the opening of a newly expanded lounge to coincide with our fourth daily service,” he said.

“We look forward to playing our part as a key partner to Tourism Australia and attracting international events to Australia.”