Tourism Australia is urging regional tourism and hospitality businesses to tap into the growing global appetite for food and wine-related travel experiences by getting involved in its latest Restaurant Australia campaign.
The Restaurant Australia website will be unveiled on May 7 along with new broadcast, print and online content.
From today, businesses can begin to submit the stories of their food, wine and beverage experiences for listing on the site.
It represents the latest phase of its There’s Nothing Like Australia campaign, in which it is seeking to position Australia as the “world’s greatest restaurant experience”.
Rallying the involvement of the local food and wine industries will form a major part of ensuring the campaign is a success, according to chief marketing officer Nick Baker.
“Restaurant Australia is all about bringing together passionate locals, breathtaking landscapes and the freshest of produce to demonstrate to the world what makes Australia’s food and wine experiences so unique and distinctive,” he said.
“Our regions have an abundance of incredible stories to share where quite literally, every second of every day, unique and brilliant food and wine experiences are being served-up in remarkable and awe-inspiring locations.
“That’s why we’re asking the entire industry to get behind the campaign in promoting their own experiences and joining in the online conversation for the rest of the world to see and hear what they could be enjoying by holidaying in Australia.”
By completing the online form, businesses will automatically be listed as a contributor to Restaurant Australia, with a link back to their own site, get the chance to have their product profiled in a feature story or be part of the Restaurant Australia famil program.
The campaign also includes the social media hashtag #restaurantaustralia, offering the opportunity for those who use it to have their message amplified by Tourism Australia’s own social channels.
