Tourism Australia has struck another major airline deal after agreeing a $6 million, three-year marketing pact with Etihad.
Campaigns will take place in the Middle East, UK and Europe.
The deal follows an agreement with Etihad alliance partner Virgin Australia last week that will see the two parties double their existing spend to $12 million.
Tourism Australia managing director Andrew McEvoy said: "In just five years of flying to Australia, Etihad has demonstrated a strong and growing commitment to its Australian operations.
"Thanks to its rapidly expanding international network, Etihad is feeding increasing numbers of passengers into Australia bound flights through its Abu Dhabi hub, particularly from Australia's traditional high volume markets of the UK and Europe."
Etihad president and chief executive James Hogan said its European partners are also tapping into Tourism Australia's marketing efforts.
"Tourism Australia is doing an impressive job creating demand throughout Europe for business and leisure travel to Australia," he said. "Our partnerships with airberlin, Air France-KLM, Alitalia and Czech Airlines, are tapping into this demand and, significantly, are offering flights to Australia from destinations throughout Europe that were previously offline."
Etihad's relationship with Virgin adds "another powerful dimension to the marketing of Australian tourism", he added.
"In fact, Etihad and Tourism Australia have already started planning a major campaign for the first half of 2013, together with Virgin Australia, in order to leverage the synergies of the airlines' joint networks and cooperative marketing spends," Hogan said.
