Tourism Australia has revamped its YouTube channel in an effort to tap into the video sharing site's global audience.
The “new look” site provides customised content in nine languages for 16 key markets, including Australia. Its rich video content links to an interactive Google map so users can see where the footage was filmed, enabling them to make more informed decisions when building their Australian itinerary.
Videos can be filtered by state and city, experience type and popularity. Sharing is encouraged through the integration of social media sites such as Facebook.
TA managing director Andrew McEvoy underlined the importance of YouTube for consumers around the world, with more than three billion videos viewed on the site each day and 800 million unique visitors from around the world each month.
“Tourism Australia’s YouTube channel, which was first launched in 2010, looks to tap into this global audience through rich video content including our latest broadcast ad and clips featuring well known identities,” he said.
The channel currently has 450 live videos with more than 5,000 subscribers and has so far received 6.5 million views.
“We will be looking to grow this further with a better and more enriching experience for users,” McEvoy said.
The tourism body worked with creative agency Holler Sydney on the development of the channel.
