Trafalgar is confident that sales of its America and Canada program will continue to flourish despite any weakening of the dollar.
Speaking to Travel Today at the launch of the 2013 brochure, managing director Matt Cameron-Smith insisted Australians saw the value in the inclusions and ‚Äúunique” experiences the program offered, and would not be deterred by a softening of the dollar. He reported ‚Äúdouble digit growth” for the program over the last two years.
‚ÄúWe see no reason why that wouldn‚Äôt continue,” he said.
The new program features 50 tours with nine new itineraries with upgrades to accommodation and dining options.
The improvements have resulted in some ‚Äúmoderate” increases in price, Cameron-Smith admitted.
‚ÄúBut it will still cost 30% less than if you bought it yourself,” he inisted, crediting Travel Corporation‚Äôs buying power for the huge savings. In addition, he claimed earlybird airfare deals also boosted Trafalgar‚Äôs value proposition
The new program features a increased focus on culinary experiences, with four new foodie itineraries and the launch of Your Choice Dining, providing four dinner venue choices for At Leisure guests.
New product includes the eight-day San Francisco and Wine Country Delights tour priced from $2350 per person.
