TripAdvisor has unveiled a new "Just For You" feature, which personalises results based on user preferences in a bid to shift customer experiences from a ‘one-size-fits-all approach’, a growing trend among travel search websites.
According to a report in Mashable, the “Just For You” gives users personal hotel recommendation that “adapt and improve” over time based on their preferences.
"Just for You is highly adaptive, and learns from your favourite hotels and destinations," TripAdvisor’s senior vice-president of global product, Adam Medros told Mashable.
"With the new feature, we can not only match a traveller with their preferred type of hotel, but we can suggest the trendy, boutique hotel located downtown with a swimming pool because we know those are the specific hotel characteristics you like."
The search is limited to providing recommendations based on data it already has, for instance, for cities which travellers have not yet visited, there are no specialised recommendations. It also requires guest reviews to pinpoint what they liked about past hotel experiences – rooftop pools, city-central and so on, to enable “Just For You” to offer recommendations based on similar offerings.
Booking.com and Expedia are said to also be working on personalised search experiences on their sites.
