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Reading: AAT Kings unveils ‘A-LISTERS ON LOCATION’ rewards incentive
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Travel Weekly > Tour Operators > AAT Kings unveils ‘A-LISTERS ON LOCATION’ rewards incentive
Tour OperatorsTravel Advisors

AAT Kings unveils ‘A-LISTERS ON LOCATION’ rewards incentive

Staff Writers
Published on: 30th March 2026 at 3:46 PM
Edited by Staff Writers
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AAT Kings brings back its 'A-LISTERS ON LOCATION' rewards incentive.
AAT Kings brings back its 'A-LISTERS ON LOCATION' rewards incentive.
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AAT Kings has unveiled its A-LISTERS ON LOCATION rewards incentive, celebrating top-performing trade partners globally and following the success of last year’s inaugural programme.

Leading agents have the chance to win a Top Achievers Tour this September – an immersive, off-the-beaten-track adventure in one of AAT Kings’ incredible destinations.

The A-LISTERS ON LOCATION opportunity is available to top performing agents who go above and beyond during the incentive period (1 January through to 31 July 2026). All AAT Kings guided holidays and Short Breaks booked and deposited within this period, for travel departing up to 31 March 2027, count towards qualification for the prize. All tours must be deposited by 31 July 2026 to be eligible.

Two A-LISTERS will be selected from each region, based on:

  • Highest passenger numbers
  • Strongest year-on-year growth (2025/2026)

Two global ‘wild cards’ will also be awarded to participants in the AAT Kings A-Listers Training & Rewards program. Agencies can combine sales across their teams, with winning agencies invited to nominate one standout consultant to enjoy the once-in-a-lifetime reward experience.

The A-LISTERS ON LOCATION Top Achievers Tour unfolds over six days and five nights in a mystery destination, to be revealed in May 2026.

“The A-LISTERS ON LOCATION Top Achievers Tour is our way of recognising and celebrating the achievements of our outstanding, hard-working agents,” AAT Kings CEO Ben Hall said.

“It’s not only about thanking them for their continued support and dedication in delivering exceptional travel experiences to their clients, but also giving them the opportunity to truly live, breathe and experience the AAT Kings destinations and tours that they champion every day.”

In 2025, AAT Kings rewarded their top achieving advisors from the United Kingdom, United States, Canada, New Zealand and Australia with a 5-day customised tour of New Zealand’s beautiful South Island, to much acclaim from the attendees.

“A huge thank you to the hosts, AAT Kings, Air New Zealand, the operators, and partners who assisted in making this 5-day epic tour a truly memorable one. There were multiple significant highlights for me. I most definitely had a blast” A 2026 winner said. “This trip exceeded my expectations.”

AAT Kings A-listers.
AAT Kings A-listers.
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