Accor adds nine Mercure hotels to portfolio with Salter Brothers deal

The momentum behind Accor’s popular Mercure brand in Australia continues with the Group adding nine Mercure hotels to its collection.

This followed Accor’s hotel management portfolio agreement with Salter Brothers with a link to ESG outcomes.

With the acquisition of the Travelodge portfolio by Salter Brothers now complete, a total of 10 hotels have joined Accor’s portfolio, including nine Mercure hotels and an ibis Styles property in Sydney’s CBD.

The addition of these nine Mercure hotels grows the Mercure brand from 44 properties in Australia to 53.

Accor Pacific CEO, Sarah Derry, said: “We are delighted to be adding these great hotels to our portfolio. The hotels are located in highly desirable central city locations and in the best metropolitan areas.

“The properties will have access to our powerful network and we are working closely with our partners Salter Brothers to rejuvenate the properties and set them up for success.

“We continue to focus on expanding Accor’s presence across the Pacific region. Accor has one of the most appealing brand portfolios in the world, positioning us well to continue introducing more choice and more experiences for leisure and corporate travellers.”

In an Australian first, the management agreement includes a link to ESG outcomes.

Paul Salter, managing director of Salter Brothers said: “Both Salter Brothers and Accor are committed to leading the way with ESG hotel benchmarks and our agreement will see us working together to structure performance against targets, which are linked to commercial outcomes.

“With energy costs rising, the importance of ESG hotel benchmarks is now more important than ever and we’re looking forward to establishing these targets with Accor as they move into full operation with the portfolio.”