Accor Plus has launched ALL Accor+ Explorer, its new premium global subscription that offers travellers access to elevated benefits, recognition, and unique experiences with their hotels, restaurants, and bars.
From day one, members are instantly upgraded to ALL Accor Gold status or higher in Accor’s free global loyalty programme with elite hotel privileges. The subscription includes two free nights each year, up to half-priced stays, and generous dining and beverage discounts in Asia Pacific. For the first time, members receive a guaranteed 15 per cent off room rates worldwide, available across more than 4,500 hotels and over 30 brands.
The Explorer community gains access to a curated calendar of thousands of experiences, spanning dining, wellness, and distinctive local adventures across the region. Unique highlights include a private New Year’s Eve dinner paired with a scenic flight over Antarctica in partnership with Pullman Melbourne on the Park in Australia.
The programme offers exclusive access to itineraries and stays at member-only prices, such as a seven-night luxury tropical retreat at Sofitel Bali Nusa Dua Beach Resort in Indonesia, a three-night island escape at SO/Maldives with spa-moments and water sports, and an exclusive first-stay offer at the newly opened Fairmont Jaipur in India.
“Today’s frequent discerning travellers are looking for more than just perks from their loyalty memberships,” Accor Plus CEO Emilie Couton said. “Our insights and extensive member research pointed to a shift towards more substantial value, better recog nition and deeper, more meaningful experiences. ALL Accor+ Explorer is designed for the modern traveller, delivering tangible and seamless benefits that can be enjoyed right away.
“At the heart of the membership is the sense of community and belonging that the programme fosters. Members share their insider tips, spark travel inspiration and build lasting connections all around the world.”
Building on a strong 30-year legacy of loyalty innovation that started in Australia, ALL Accor+Explorer is the next evolution of the highly successful Accor Plus programme, with over 450,000 members across the Asia Pacific region. The new ALL Accor+ global brand refresh unites Accor’ subscription programmes under one brand, giving members more choice, clarity and exclusive travel privileges at a time when subscription culture is booming.
“Despite subscriptions evolving to become an integral part of everyday life, from streaming content, accessing software, and buying the things people love, travel is underserved,” Couton added. “With the subscription market expected to reach US$2 trillion (around AU$3 trillion) over the next eight years, we anticipate paid travel subscriptions will become a defining trend in the way we travel. Especially for the next generation of travellers.”
The new ALL Accor+ Explorer subscription is well-suited for all traveller types, from luxury seekers to business travellers, digital nomads to couples and families. Points hackers can also appreciate the seamless integration and opportunity to fast-track their status with ALL Accor. Last year alone, Accor Plus members redeemed over 1 billion ALL Accor points and enjoyed 3.1 million nights. In 2024, the most travelled destinations were Australia, Indonesia, Thailand and Singapore, while some of their favourite hotel brands across the region were Pullman, Sofitel and Novotel.
The annual subscription is available to purchase worldwide for US$229 (around AU$347). Members can expect to gain an average of US$712 (around AU$1,078) in value back from their subscription within a year, through savings, benefits and more.
ALL Accor+ Explorer opens the door to:
- More free stays: 2 Stay Plus FREE Nights annually across Asia Pacific, based on the “buy one, get one free” principle.
- Red Hot Rooms: Up to 50 per cent off hotel stays with Red Hot Rooms in Asia Pacific.
- Access more: 15 per cent off the public rate at 30+ hotel brands across 4,500+ Accor hotels worldwide.
- Exclusive dining savings: 30 per cent discount on dining and 15 per cent discount on drinks at 1,600+ restaurants and 1,200+ bars across Asia Pacific.
- Guaranteed ALL Accor Gold Status: Qualify for instant ALL Accor Gold status or higher with a bonus of 30 Status Nights each year. Gold Status benefits include room upgrades, early check-in, and late check-out (where available).
- Exclusive member-only events and offers: Priority access to limited-time benefits and unforgettable experiences.
ALL Accor+ and the free ALL Accor loyalty programmes are fully integrated. Now members can seamlessly manage everything, from booking and applying subscription benefits to tracking points and status and redeeming rewards, all within one platform and app.
ALL Accor+ Explorer perks can be enjoyed at 25+ Accor hotel brands across Asia Pacific, including Raffles, Sofitel Legend, Fairmont, Sofitel, MGallery, 25hours, Hyde, Mondrian, Mama Shelter, SO/, Art Series, Pullman, Swissotel, Movenpick, Grand Mercure, Peppers, The Sebel, Mantra, Handwritten Collection, Novotel, Mercure, Tribe, BreakFree, ibis, ibis Styles and ibis Budget. Global discounts are also available at the above hotel brands as well as Emblems, Adagio, and greet.
