Adventure World, renowned for its “Travel with Purpose” ethos, has announced the appointment of Sasha McAlister as its new marketing manager.
McAlister brings a wealth of experience in key marketing areas, including compelling copywriting, engaging content creation, strategic public relations, impactful partnerships, and innovative brand campaigns. In her new role, she is particularly enthusiastic about elevating Adventure World’s partnerships with tourism boards and furthering the company’s collaboration with Animals Asia.
Prior to joining Adventure World, McAlister spent over three and a half years at Contiki, another esteemed brand within The Travel Corporation (TTC). Having joined just before Australia’s borders reopened in 2021, it was a busy time for Contiki.
“From day one it was go, go, go,” McAlister said. “From working on legendary campaigns, to building bold brand partnerships and crafting copy across every channel – it was a wild, rewarding ride.
“Now, I’m so excited to bring that energy into my new role at Adventure World,” McAlister continued. “Their focus on purposeful, responsible travel really aligns with the kind of impact I want to make and where I’m at in my career. I’m genuinely thrilled to be stepping into this next TTC chapter and joining the team at such a pivotal moment for the brand.”
Adventure World head of Marketing Liz Glover said, “While Sasha has been a valued member of the TTC family since 2021, we are incredibly excited to officially welcome her to the Adventure World team.
“Her proven passion for travel, her creative abilities, and genuine commitment and enthusiasm to responsible tourism make her the ideal person to further amplify our mission of creating truly meaningful travel experiences that positively impact both our travellers and the destinations they explore.”
