Adventure World has partnered with Travel Texas to launch its new “Authentic. Custom Texas” campaign, giving Aussie and Kiwi travel agents a fresh and timely reason to bring the Lone Star State into consideration for 2026 bookings.
With the 100th anniversary of Route 66 on the horizon, Texas is stepping into the spotlight as a destination that offers something a little different. Adventure World’s flexible, self-drive itineraries are designed to help agents tap into this moment, offering clients a way to explore at their own pace, with added depth and local connection.
Why Texas, why now?
For travellers looking beyond the traditional U.S. hotspots, Texas offers a compelling mix of wide-open landscapes, vibrant cities and deeply rooted culture. It’s a destination that rewards curiosity – whether that’s through live music in Austin, time spent in character-filled small towns or stays on ethical ranches that offer a genuine insight into local life.
With direct flights from Australia and New Zealand into both Dallas-Fort Worth and Houston, getting there has never been easier, making Texas an accessible and exciting choice for 2026 bookings.
As “cowboy culture” continues to influence global fashion and music, Adventure World invites travellers to experience the real thing – swapping the runway for the ranch through authentic, responsibly vetted experiences that bring the spirit of Texas to life.
The timing is particularly strong, with Route 66’s centenary in 2026 providing a natural hook for travellers drawn to the romance of the open road. Adventure World’s itineraries reimagine this classic journey with a more considered approach, blending iconic stops with meaningful, locally grounded experiences.
Texas plays a key role in the Route 66 story, and Adventure World’s Road Trippin’ Route 66 itinerary offers travellers a front-row seat to this milestone. Highlights include Amarillo’s restored Historic Sixth Street District, the iconic Cadillac Ranch, and the dramatic landscapes of Palo Duro Canyon.
Adventure World’s Texas portfolio is ideal for clients seeking more than a standard USA itinerary. It particularly appeals to repeat USA travellers ready to move beyond the classics, as well as couples and empty nesters looking for more immersive, slower-paced journeys. It also suits self-drive enthusiasts drawn to the freedom of the open road, culture-focused travellers with a passion for music, food, history and local stories, and soft adventure clients who value depth and authenticity without compromising on comfort.
