Adventure World has unveiled a new global travel brochure, positioning it as a purpose-built sales tool for travel advisors.
This new blueprint for discovery marks a strategic shift back to print, with the company aiming to support more effective in-person consultation and client engagement.
The guide was developed in response to evolving advisor needs, Adventure World managing director Neil Rodgers said.
“We recognised that to truly support our advisor community, we needed a tactile resource that actively drives the sales process,” he said. “Through advisor interviews, customer testing and internal expertise, we’ve created a tool that helps consultants confidently guide conversations and deliver tailored recommendations.”
A return to print with purpose
At a time when much of the industry has shifted to digital-only resources, Adventure World said the move to print was deliberate. The guide is designed to enhance storytelling and improve conversion during face-to-face consultations, while still aligning with its sustainability commitments through the use of recycled and independently certified materials.
The format encourages more focused and collaborative planning sessions, said Adventure World head of Product Anna Burgdorf.
“This is a curated collection of possibilities that works to highlight the best experiences and places to explore in destination, helping to support a more engaging, distraction-free consultation with clients,” she said.
“In true Adventure World custom style, we’ve also included our expert recommendations on how to go deeper into destinations, where to travel further and what to do when you want to stay longer.”
Built for selling, not just browsing
The guide has been structured to support advisors throughout the sales journey, moving beyond traditional brochure formats.
Key features include:
- Dual ‘Experience’ and ‘Explore’ format: Visually stunning ‘Experience’ pages ignite client inspiration, while detailed ‘Explore’ pages provide the logistical and geographical data required for expert planning.
- Recommended Routes: Pre-designed itineraries balancing iconic highlights with lesser-known experiences
Built-in upsell pathways: “Go Further”, “Go Deeper” and “Stay Longer” modules to seamlessly increase client immersion and booking value.
Burgdorf said the itineraries are designed to be both complete and flexible. “They work as they are but importantly act as a foundation for the bespoke customisation our brand is known for,” she said.
Reinforcing purposeful travel
Adventure World said the new brochure reflects its ongoing focus on tailored, purpose-driven travel experiences.
“This is not just a collection of trips; it’s a blueprint for discovery,” Rodgers said.
“We’re equipping advisors with the tools to create meaningful, personalised journeys for their clients while staying true to our commitment to purposeful travel.”
