Agoda unveils fresh look

Agoda has unveiled a refreshed visual identity, including a redesigned logo, custom typeface and new brand characters called ‘Agojis’.

While figuring out the differences between the old and the new prompted a game of ‘spot the difference’ in the Travel Weekly office, we have to admit we are a little bit obsessed with the Agojis.

According to Agoda, the new logo features brighter shades of colour and a cleaner typography to reflect the brands “friendly, surprising and playful” personality.

The brand has also turned its five coloured dots into cute little characters called Agojis.

“Agoda has grown from a start-up to a global brand today that is not just a booking platform with the best prices, but a travel partner that simplifies travel for everyone,” said Michael Kost, global director of brand, Agoda.

“Our dots were well-recognised, and we wanted to do more with them to be more memorable in an unexpected, playful way, and distinguish Agoda from other travel platforms.”

The revamped brand identity will be rolled out across all touch points, including Agoda’s sub-brands and products.