Amora Hotels & Resorts is set for the next phase of expansion in Asia Pacific which includes the opening of a new corporate office in Sydney.
The moves are part of preparations to introduce its unique style of customer-centric luxury hospitality to new destinations across the Pacific and Southeast Asia.
The group opened its inaugural office in Sydney that will spearhead its plan to double its current portfolio to 12 hotels in five years.
The corporate office will be led by Group vice president of operations Tamer Habib, a former Starwood executive who will ensure the operational success of existing and newly acquired hospitality assets.
“This is an exciting time for Amora Hotels & Resorts, as we embark on a new era of regional expansion in Asia Pacific,” Amora owner and director Earp Siriphatrawan said.
“Our commitment is clear; we are investing in people and products, seeking fresh opportunities for acquisitions and looking forward with a bold vision.
“This is a fast-evolving industry, and we understand the need to innovate to lead the independent hotel space.
“The corporate office will take a holistic view of strategy, brand, operations and finance, driving a customer-centric approach and guest recognition program, consolidating back-office procedures and evaluating acquisition opportunities.”
