APT is celebrating 100 years of travel leadership with the launch of its 100-Day World Tour – a single, exclusive departure created to mark the company’s centenary and showcase the very best of its worldwide portfolio.
The milestone itinerary strings together seven of APT’s most celebrated tours into one continuous, fully escorted journey: Kimberley Complete, Magnificent Europe with Prague and Budapest, Douro Delights with Madrid, Rockies Odyssey, Vietnam and Cambodia Highlights, South Island Odyssey, and Highlights of the Hunter Valley and Murray River.
Guests will traverse multiple continents across the 100 days, from the ancient gorges of the Kimberley to the storied waterways of Europe and the wine country of regional Australia.
The tour departs Melbourne on 19 July 2027 and returns on 27 October 2027, with all connecting flights, transfers, porterage, port charges and gratuities included in the fare. Pricing starts from AU$100,000 per person, twin-share, reflecting the scale and exclusivity of an itinerary APT describes as a once-in-a-lifetime experience rather than a repeatable product.
For travel advisors, the tour offers more than a big-ticket sale – it’s a conversation starter. A century in business is a rare thing to celebrate, and APT has built an itinerary substantial enough to match the occasion, giving advisors a genuine centenary story to bring to clients dreaming about their next – or ultimate – holiday.
A national campaign to match the milestone
APT has partnered with the Nine Network and The Today Show to bring the 100-Day World Tour to a national audience, in what is being billed as one of the largest giveaways in the program’s history. One lucky viewer will win the full journey for two, valued at $200,000, with the winner announced by The Today Show after the competition closes on 18 October 2026.
The tie-up gives the tour – and APT’s centenary more broadly – a level of mainstream visibility uncommon for a luxury touring product, putting the brand in front of an audience well beyond its usual trade and direct channels. For advisors, that visibility is worth watching: heightened consumer awareness of APT’s milestone tour is likely to translate into broader interest in the company’s touring and cruising portfolio over the year ahead.
Entries close 18 October 2026. Open nationally to Australian residents aged 18 and over. One entry per person. Full terms and conditions, including eligibility criteria and prize details, are available at www.nine.com.au/australia-news/today-show
