APT has announced two brand new river ships that will target the needs and wants of Australian travellers and sail through Europe in 2025.
The ships will continue a proud history of innovation from the company that pioneered European River Cruising in Australia.
Commenting today, David Cox, CEO of the APT Travel Group confirmed that the business is firmly looking towards future success with these investments.
“APT is the market share leader in luxury river cruising in Australia and this marks the next steps for the business after a highly successful partnership with AmaWaterways across 10 years, the time is now right for the APT Travel Group to lead the way once again,” Cox, said.
“We have been investing in the future, and with the strong support of the McGeary family, will continue to invest and grow our portfolio in river cruising now and for many years to come.
“No one knows the Australian traveller better than APT and no one is better placed to custom design quality luxury ships specifically for our market than Australia’s leading and most awarded touring and cruising company, APT.”
The new APT European river ships will complement the suite of other new vessels announced by the company recently. The brand-new ship on the Mekong River, the APT Mekong Serenity sailing for the first time in September 2023, and the brand-new river ship on the Douro, the MS Estrella will make her maiden voyage in 2024.
This puts APT in the unique position of having brand new river ships soon to be in the market in three destinations around the globe, all-purpose-built for Australian consumers.
This is in addition to the fleet of three contemporary new river ships built by Travelmarvel (part of the APT Travel Group), in their second year of sailing this year which have been receiving incredibly high praise from travellers.
The founding family of APT Travel Group also commented on the current state of growth for the business.
“Across our nearly 100-year history, APT has continually evolved to stay ahead of the changing needs of the customer,” the McGeary family said.
“After a highly successful partnership with AMA, APT is excited to design and build what will be the most innovative and luxurious ships on the river. We can’t wait to reveal more to you in the coming month.”
Featured Image: APT Europe River Cruising.
