Are you the People’s choice when it comes to retail travel? Well get your entries ready because it’s your time to shine!
Next week, on Thursday April 6, AFTA is launching the 2017 People’s Choice ATAS Retail Travel Agency of the Year campaign, which will be awarded at the NTIAs in July.
The campaign, now in its second year, is aimed at shining a spotlight on the bricks and mortar suburban ATAS travel agencies.
APT has signed on as both Campaign Prize Partner and Gold NTIA Sponsor for the category, People’s choice ATAS retail Travel Agency of the Year.
“AFTA is thrilled to have APT join NTIA as a Gold Sponsor and we really appreciate the tremendous support they are providing to deliver the prize for consumers to get involved in the ATAS Retail Travel Agency of the year process” said Jayson Westbury, AFTA Chief Executive.
APT Executive General Manager Global Marketing and Sales Debra Fox says the sponsorship reflects APT’s appreciation of the role bricks and motor agencies play in the travel industry.
“We think that consumers will agree that a great travel agency is the first step toward a great travel experience. Their passion, dedication and willingness to go the extra mile for their clients drives the industry, and excellence in these areas deserves to be recognised,” said Fox.
The ATAS travel agency with the most consumer votes in each state will be a Finalist and the winner will be the finalist that receives the most votes.
The competition mechanics will be delivered through International Traveller Magazine & Australian Traveller Magazine and their websites, which encourage clients to vote for you as a favourite ATAS travel agency.
As a result, they’ll go in the draw to win an eight day Vietnam and Cambodia Mekong River Cruise with APT.
AFTA has developed promotional banners that travel agents can use to promote themselves to consumers and rally votes. Details on how to access these assets will be provided closer to the campaign launch.
The winning travel agency will be presented with the prestigious People’s Choice: ATAS Retail Travel Agency of the Year Award at the National Travel Industry Awards on Saturday 22 July 2017.
Key Dates:
• Campaign Starts – Thursday 6 April 2017
• Voting Closes – Friday 30 June 2017
• Finalists Announced – Monday 10 July 2017
• Winners announced NTIA Gala Dinner – Saturday 22 July 2017
The 2016 People’s Choice Finalists were;
NSW Queanbeyan City Travel and Cruise (2016 Winner)
ACT Weston Cruise & Travel
SA/NT Kingscote Travel
TAS Home Travel Company
VIC Meridian Travel
WA italktravel Hillarys
QLD Discover Travel & Cruise
