Benefits will come – in time, says Contiki

Benefits will come – in time, says Contiki
By admin


Contiki has described Tourism Australia's youth campaign as a "huge opportunity" but stressed gains will only be seen in the long-term.

The youth operator expects to see an uplift on the back of the "Best Jobs in the World" campaign in around six to nine months' time.

Head of marketing, Toni Ambler, told Travel Today the firm is assessing how to "tag on" the range of Australian domestic products to the campaign.

Although there are no statistics to illustrate the importance of the Working Holiday Visa program for Contiki's Australian program, Ambler confirmed it is a "significant" avenue.

And while she admitted the perception of Australia as an expensive destination remains an issue, Ambler insisted Contiki's value proposition is a major driver.

"Travelling with Contiki in Australia is $89 a day but to travel independently, it's an average of $272 a day," she said. "We're facilitating or enabling these people to stay longer, do more, travel further and get better value."

Email the Travel Weekly team at traveldesk@travelweekly.com.au

Latest News

  • News

Severe weather leads to flight cancellations at Sydney Airport

Several flights to and from Sydney were cancelled last night after a severe storm battered Sydney and parts of regional New South Wales. More than 40 millimetres of rain fell in Sydney’s CBD between the hours of 20:30 and 23:30, leading to flooding at Town Hall station and thousands of people being left without power. […]

  • Cruise

Silversea sets sail on its 2025 World Cruise

Experiential luxury and expedition travel brand, Silversea, has set sail on its 2025 World Cruise, Controtempo, taking guests to 59 destinations over 136 days. The cruise set sail from Tokyo on 13 January and arrives in New York on 29 May 2025. Guests will experience many of the most iconic cities and off-the-beaten-path gems in […]

  • Hotels

Dusit International announces two new hotels in the Philippines

Thailand hotel and property development company Dusit International has strengthened its presence in the Philippines with two new hotels in Mindanao, set to open in late 2029. The company, represented in the Philippines by Dusit Thani Philippines Inc., has signed hotel management agreements with IDC Prime. IDC Prime is a wholly owned subsidiary of Italpinas […]

  • Attractions
  • Destinations

What’s new on the Gold Coast – from farm stays to Wizard of Oz

With visitor numbers up – 12.4 million visiting the city up to September 2024 compared to the previous quarters’s 12.3 million –  the Gold Coast is still one of the best loved destinations for local and international visitors. Here’s a look at whats new. NORTÉ RESTAURANT & SUEÑO ROOFTOP – Mermaid Beach The visionary team […]

  • Destinations
  • Hotels

Elite Havens adds luxury new villa to its portfolio

Elite Havens, a premier luxury villa rental and management provider, has added a new villa to its existing portfolio of over 250 villas now available for rent in Phuket, Thailand. The Surin Seaview Villa is a three-storey hillside retreat nestled on the hills of Phuket’s beautiful west coast and offers breathtaking views of the Andaman […]

  • Destinations
  • Events

Lunar New Year celebrations across Asia

As the Lunar New Year approaches, various destinations around Asia have announced the different celebrations they have lined up. Fire show, live band, instrumentalists, and bartenders flair show The Anam Group’s two beachfront resorts in Cam Ranh and Mui Ne will celebrate the most significant time in the Vietnamese calendar, Tet, with a broad spectrum […]

  • Conferences

The Australian Tourism Exchange heads to Brisbane Convention & Exhibition Centre from 27 April

The Australian Tourism Exchange (ATE) will be held at the Brisbane Convention & Exhibition Centre from 27 April to 1 May 2025. Tourism Australia requires all sellers attending the event to submit a front panel graphic with one image representing their business for marketing purposes at ATE25, while Destination NSW requires sellers to submit a […]

  • Appointments
  • News

New acting CEO of Destination NSW appointed

Karen Jones has commenced her role as Acting CEO of Destination NSW, taking the reins for an interim period of approximately six months. During this time, the Department of Creative Industries, Tourism, Hospitality and Sport will recruit for a permanent CEO. Jones brings over 27 years of leadership experience in state and local government. Most […]