British Airways has purrfect channel

British Airways has purrfect channel
By admin


British Airways has announced the introduction of Paws & Relax this September on long haul flights. The show is dedicated to showing cute footage of cats, kittens, dogs and puppies to enhance the well being of its customers.

As psychologist Richard Wiseman suggests, watching a video of a cute animal can reduce heart rate and blood pressure in under a minute which in hindsight will benefit travellers improving overall wellbeing and relaxation, as well as improving levels of concentration.

British Airways' in-flight entertainment manager, Richard D'Cruze, said “it might sound barking, but there's lots of research to suggest that watching pets can enhance overall wellbeing. We have sniffed out some fantastic content that is cute, comforting and sure to appeal to travellers of all ages.”

Paws & Relax features a number of popular programmes, curated by the airline's in-flight specialists Spafax including; internet sensation Simon's Cat – a series of animated funny stories of a man and his cat, The Secret Life of Cats – the popular BBC documentary where cats are fitted with cat-cams and GPS collars to follow their daily movements, and America's Cutest Dog… adorable footage of dogs at play.

British Airways has teamed up with experts at Battersea Dogs & Cats Home for insight into the benefits of pet ownership. The airline featured some of its pets looking for rehousing to launch the channel, including; Alfie the Pug, Sky the Siberian Husky, Angelica the Staffordshire Bull Terrier cross and kittens Karma, Knight and Karis.

Laura Lambert responsible for rehoming & welfare at Battersea Dogs & Cats explained that that “When you're feeling anxious or just need a lift, Paws & Relax channel will be the perfect way for passengers to sit back and relax.”

 

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