Challenges ahead for Australian inbound, report says

Challenges ahead for Australian inbound, report says
By admin


Australia's tourism industry must evolve if it is to capitalise on a huge increase in outbound travel within Asia Pacific, technology firm Amadeus has warned.

The Shaping the Future of Travel report, in partnership with analysts Frost & Sullivan, showed the number of international travellers, particularly from India, China and Indonesia, is set to soar over the period to 2030.

But it also indicated it will become increasingly difficult for Australia to maintain its share of the regional travel market.

"Australia faces a number of challenges in attracting these travellers against other Asia Pacific destinations," Amadeus said.

It pointed to the adoption of new technologies and infrastructure as vital for Australia to succeed, as other Asia Pacific countries forge ahead in areas such as 4G technology, high speed rail and the upgrading and building of ports.

Amadeus managing director Tony Carter urged Australian travel providers to "raise their game".

"The changing face of the Asia Pacific traveller provides great opportunities for the Australian travel providers as new markets are developing and new segments of travellers emerging," he said. "However, in many areas, action is needed if Australia is to exploit these opportunities."

Meanwhile, the report revealed a growing number of Asia Pacific travellers will turn to the Internet when making their holiday arrangements over the coming years.

At present, 46% of all travellers in Asia Pacific make their own travel arrangements and bookings via the Internet. But that figure is set to rise to 52% as a growing number take their holiday arrangements into their own hands, "mostly due to wanting more flexibility and lower costs".

The trend will see the lead time for bookings fall "substantially" from the current 12 weeks for leisure travel and six weeks for business travel.

Mobile will also grow in importance with the 40% of business travellers and 25% of leisure travellers that currently make their bookings via this avenue to grow to 45% and more than 50% respectively by 2030.

 

 

Latest News

  • Hotels

Groupe Barriere appoints La Collection as ANZ representative of its Fouquet’s properties

Groupe Barriere has announced it has appointed La Collection as the exclusive representative for Australia and New Zealand of its two flagship Fouquet’s properties. This partnership brings together La Collection’s dedication to exceptional boutique experiences with the legendary heritage of the Fouquet’s brand. Groupe Barriere, a name synonymous with French luxury and the art of […]

  • Conferences
  • First Nations
  • Tourism

Indigenous tourism drives economic growth: The World Travel & Tourism Council finds

Indigenous tourism is projected to contribute US$67 billion ($AU100 billion) to the global economy by 2034, a landmark World Travel & Tourism Council has found. This economic boom is fuelled by increasing demand for authentic cultural experiences, in countries such as Australia, Canada and the United States, among others. The report showcases the sector’s role […]

  • Conferences
  • Tour Operators
  • Tourism

Perth’s Matagarup Zip+Climb becomes world’s first member of WTTC’s ‘Together in Travel’ for SMEs

Perth’s Matagarup Zip+Climb co-founder Ryan Mossny has been named the world’s first member of the World Travel & Tourism Council’s new ‘Together in Travel’ program for Small and Medium Enterprises (SME). Announced at the 2024 Global Summit in Perth (Boorloo), today the ‘Together in Travel’ program is a unique initiative aimed at providing support and […]