New figures show Asia trend still on

New figures show Asia trend still on
By admin


Visitors numbers to Australia remained flat in 2011 as leisure visitors from traditional markets declined, offsetting strong growth from Asia, according to the latest figures.

Tourism Research Australia’s International Visitor Survey revealed that inbound holidaymakers fell 4% to 2 billion as economic instability in traditional markets Europe and the US, the high dollar and natural disasters took their toll.
Growth of 2% from Asian markets helped to counterbalance the decline to see overall visitor numbers remain flat compared with the previous year, with 5.4 million visitors.
Tourism Australia managing director Andrew McEvoy labelled China the “stand out” as the market grew 19% to 513,000 visitors and Chinese spending rose 15% to $3.8 billion.
“We continue to see a story of two worlds – strong growth from a buoyant near world, helping to offset declines from our traditional far world markets,” he said.
However, he was encouraged by growth of 4% in both visitor nights and expenditure.
“Overall, although arrivals are flat, visitor nights and spend are up, both for the quarter and for the year, which is good news for Australian tourism,” McEvoy said.

Latest News

  • Destinations
  • Tourism

NYC Tourism + Conventions announces two exciting new events

NYC Tourism + Conventions has announced ‘NYC Off-Broadway Week 2025’ and ‘Value Family Activities’ events lined up for this year. NYC Off-Broadway Week 2025 2-for-1 ticket sales for this event have begun with this season’s program featuring 29 Off-Broadway performances, including 18 new participants. The twice-yearly program runs from 17 February through 9 March with […]

  • Events
  • Tourism

Jeju wins bid to host 2028 Asia-Pacific Microscopy Conference

The Korea Tourism Organization (KTO) has successfully secured the 14th Asia-Pacific Microscopy Conference (APMC14) for Jeju in November 2028. This was achieved in partnership with the Korean Society of Microscopy, Jeju Special Self-Governing Province, Jeju Convention Bureau, and Jeju International Convention Center. Korea was selected as the final host after strong competition at the 13th […]

  • Cruise
  • Food & Beverage

Oceania Cruises sets new standard for onboard dining: one chef for every 10 guests

Oceania Cruises, renowned for The Finest Cuisine at Sea, has set a new standard for onboard dining with an exquisite new menu evolution in The Grand Dining Room. Launching on its newest 1,200-guest ship, Allura, in July 2025, the reimagined menus introduce over 270 brand-new recipes, from curated Signature Eggs Benedict breakfast selection to a chic French […]

  • Tour Operators

Clayoquot Wilderness Lodge celebrates 25th anniversary with new adventures

Baillie Lodges has announced that it is celebrating the 25th anniversary of its Clayoquot Wilderness Lodge with a range of new helicopter experiences for the 2025 season. Kicking off on 22 May, the 2025 season promises five months of generously inclusive luxury adventures for guests in nature’s own playground where black bears forage shoreside, whales, […]