Japan targets Australian skiers

Japan targets Australian skiers
By admin


Japan’s tourism body will focus on drawing Australian skiers back to its slopes for the next ski season, as it revealed visitor numbers from its number one ski market were still well below pre-earthquake levels.

January and February saw 40,132 Australians head to Japan, many of them last minute bookings, Japan National Tourism Organisation revealed. The figure is 23% less than the same period in 2010 which recorded 52,200 – the highest record to date.

Only 163,000 Australians visited Japan in 2011, as tourism felt the impact of March’s devastating earthquake.

However, despite an overall decline in Australian visitor numbers of 30% for the entire ski season, JNTO Sydney executive director Yukio Yamashita claimed the 2011/12 ski season had been “better than expected” with the destination reporting “the best snow conditions in years” on the back of generous snowfall.

“Some small resorts received more visitors even exceeding their records of the 2010 snow season,” he said. “This is positive and encouraging and we hope it brings confidence to snow travel agents when selling Japan.”

JNTO together with ski resorts Hokkaido, Nagano, Niigata and the Tohoku regio will pariticpate in a Snow Travel Expo to be held in Melbourne on May 21 and Sydney on May 28 to be attended by travel agents and media.

To register, email snow.seminar2012@gmail.com.
 

Email the Travel Weekly team at traveldesk@travelweekly.com.au

Latest News

  • Cruise

Silversea sets sail on its 2025 World Cruise

Experiential luxury and expedition travel brand, Silversea, has set sail on its 2025 World Cruise, Controtempo, taking guests to 59 destinations over 136 days. The cruise set sail from Tokyo on 13 January and arrives in New York on 29 May 2025. Guests will experience many of the most iconic cities and off-the-beaten-path gems in […]

  • Hotels

Dusit International announces two new hotels in the Philippines

Thailand hotel and property development company Dusit International has strengthened its presence in the Philippines with two new hotels in Mindanao, set to open in late 2029. The company, represented in the Philippines by Dusit Thani Philippines Inc., has signed hotel management agreements with IDC Prime. IDC Prime is a wholly owned subsidiary of Italpinas […]

  • Destinations
  • Hotels

Elite Havens adds luxury new villa to its portfolio

Elite Havens, a premier luxury villa rental and management provider, has added a new villa to its existing portfolio of over 250 villas now available for rent in Phuket, Thailand. The Surin Seaview Villa is a three-storey hillside retreat nestled on the hills of Phuket’s beautiful west coast and offers breathtaking views of the Andaman […]

  • Destinations
  • Events

Lunar New Year celebrations across Asia

As the Lunar New Year approaches, various destinations around Asia have announced the different celebrations they have lined up. Fire show, live band, instrumentalists, and bartenders flair show The Anam Group’s two beachfront resorts in Cam Ranh and Mui Ne will celebrate the most significant time in the Vietnamese calendar, Tet, with a broad spectrum […]

  • Conferences

The Australian Tourism Exchange heads to Brisbane Convention & Exhibition Centre from 27 April

The Australian Tourism Exchange (ATE) will be held at the Brisbane Convention & Exhibition Centre from 27 April to 1 May 2025. Tourism Australia requires all sellers attending the event to submit a front panel graphic with one image representing their business for marketing purposes at ATE25, while Destination NSW requires sellers to submit a […]

  • Appointments
  • News

New acting CEO of Destination NSW appointed

Karen Jones has commenced her role as Acting CEO of Destination NSW, taking the reins for an interim period of approximately six months. During this time, the Department of Creative Industries, Tourism, Hospitality and Sport will recruit for a permanent CEO. Jones brings over 27 years of leadership experience in state and local government. Most […]