Monaco appeal grows for Aussie travellers

Monaco appeal grows for Aussie travellers
By admin


Monaco is not just a high end holiday option, tourism representatives have insisted as they highlighted the range of product available in the destination.

Although the Grand Prix and the Monaco Yacht Show are two of the principality’s major drawcards, Visit Monaco insisted that it attracts a broad cross-section of visitors – split into day visitors and those that spend between one and three days at a variety of accommodation options ranging from three to five star.

It reported “excellent” growth from the Australian market with the local market rising to number eight from number 13 just five years ago. The growth has been bolstered by rising numbers of river cruise companies offering extension excursions to Monaco, growth in the number of independent travellers and an increase in incentive groups.

But more education is required to grow awareness of the product on offer, Australian representative Alison Roberts-Brown admitted.

“We’re particularly promoting the Monte Carlo Passport Program, teaching people about that so they can sell something really easily and give them some pointers,” she said.

The program features helicopter transfers from Nice Airport for 125 euro per person and a range of add-ons such as the opportunity to drive a Ferrari.

This year has also seen Visit Monaco partner with France Tourism for the first time for a series of roadshows in Australia and New Zealand which are taking place this week.

Meanwhile, no significant upturn in visitation is expected as a result of the Grace of Monaco movie with the tourism body deciding not to align itself with the film.

“But it will remind people of Monaco,” Roberts-Brown said, adding the movie has particular resonance in Australia because of Nicole Kidman’s lead role.

Latest News

  • Aviation

Qantas August stats show almost three-quarters of its flights depart on time

Qantas has reported it was the most on-time major domestic airline in August, with almost three-quarters of flights departing on time. According to the latest government data, 74.7 per cent of Qantas flights (Qantas and QantasLink combined) departed on time last month. The result was a slight improvement on Qantas’ July performance and nearly three […]

  • Appointments
  • News
  • Tour Operators

TTC names Melissa DaSilva interim CEO of TTC Tour Brands

The Travel Corporation has announced the appointment of Melissa DaSilva as interim CEO of TTC Tour Brands, effective immediately. DaSilva, who most recently served as president of TTC Tour Brands North America and brings more than three decades of travel industry expertise to her new role, succeeds Gavin Tollman who will exit the business when […]

  • Attractions
  • Food & Beverage

il Mercato Centrale Melbourne launches with full lineup of artisanal food outlets

Melburnians can now be transported to Italy, thanks to il Mercato Centrale which has opened in Collins Street and is set to serve thousands of visitors in the heart of Melbourne’s CBD. There is a wide range of culinary offerings, all under one roof, as well as entertainment, free community events and monthly artisan masterclasses. […]

  • Events

Business Events Victoria encourages applications for regional business events funding

Business Events Victoria is encouraging conference and event organisers to apply and make the most of all regional Victoria has to offer. The funding is part of the Regional Business Events Program, which is being delivered by Business Events Victoria in partnership with Melbourne Convention Bureau. The program supports national and international businesses to host […]