New cruise brand for Australia

New cruise brand for Australia
By admin


US cruise specialist Cruise Holidays has made a move into the Australian market with Queensland-based CruiseMart to drive expansion of the brand locally.

CruiseMart has rebranded its two retail shops in Brisbane and the Gold Coast to Cruise Holidays and will become the “master franchisor” of the brand in Australia.

Cruise Holidays will look to expand its footprint in Australia through the recruitment of home-based agents and shop locations.

“This partnership is a first between a major international cruise business and Australian cruise retailer and brings a new level of sophistication to the way cruise holidays are sold in Australia,” CruiseMart founder and managing director Les Farrar said.

As the master franchisor, CruiseMart will be responsible for growing the brand in Australia.

Cruise Holidays was founded in 1984 and has around 250 franchise stores in the US, Canada and since March 2011, the UK.

It is part of Travel Leaders Leisure Group which is a division of Travel Leaders Group, a US$16 billion company that has 30% of all travel agencies in the US and Canada in its fold.

Email the Travel Weekly team at traveldesk@travelweekly.com.au

Latest News

  • News
  • Tour Operators

CATO Touring Academy doubles achievements

The Council of Australian Tour Operators (CATO) Touring Academy has surpassed all expectations, with over 1,000 enrolments, 11,000 course completions, and more than 600 agents earning their CATO Touring Certification since its mid-2024 launch. As the travel industry gears up for another dynamic year, the CATO Touring Academy is empowering travel professionals to elevate their […]

  • Destinations
  • Tour Operators

Mat McLachlan Battlefield Tours advises final call for Anzac Day 2025

Mat McLachlan Battlefield Tours has advised that the final call for Anzac Day 2025 is on 31 January 2025 with pre-registration also available for Anzac Day 2026. Travellers are encouraged to book their spot for either the 10-day Anzac Day on the Western Front departing on 19 April from Paris or the 8-day Anzac Day […]

  • Destinations
  • Hotels

Two destinations to visit in Mexico for Valentine’s Day

Valentine’s Day is quickly approaching and here are two romantic getaway destinations in Mexico to make any traveller’s day with their special someone even better. Casona Roma Norte, Mexico City This Valentine’s Day is the perfect time to visit Mexico City, as the streets come alive with roses, heartfelt gifts, and the city basks in […]