Oregon focuses on food

Oregon focuses on food
By admin


Travel Oregon is hoping to benefit from a growing trend towards food and adventure travel, which is seeing many Australians looking beyond traditional US hotspots.

While California holds a 50% market share of visits from Australia, travellers on their third or fourth visit who have “done Disneyland, done LA” are now looking to Oregon, according to Lisa Itel, global sales manager Americas and Oceania.

“We’re so well positioned for this market, in between California and Seattle,” she told Travel Today.

Easy access and the state’s growing reputation as a culinary destination are making it an increasingly popular choice, Itel added, despite the lack of a direct air connection. Fly drive accounts for 85% of visitors.

Australia is now Oregon’s number two international market, recording 5% growth in each of the three years since Oregon Tourism entered the local market.

“We’re seeing some really good results. There’s not one month we’ve seen a decrease in numbers,” Itel said.

While Oregon is not undertaking any consumer marketing activity in the immediate future, it is working with the trade on “specific targeted campaigns” with wholesale partners such as Adventure World.

The tourism body has forecast growth of between 10% and 15% over the next 12 months.

Latest News

  • Aviation

Philippine Airlines and VietJet look to community connection near Western Sydney Airport

Both Philippine Airlines and VietJet will explore services from Western Sydney Airport with the airport’s proximity to the Filipino and Vietnamese diaspora in Sydney potentially beneficial to both carriers. Philippine Airlines VP revenue management and commercial planning Alex Featherstone, speaking at the CAPA Airline Leader Summit Australia Pacific, said the carrier would “explore” the potential […]

  • Tourism

Australian Cycle Tours adds new cycle trip to the Murray to the Mountains Rail Trail

Australian Cycle Tours has added a new, extended cycle trip that includes all sections of the popular Murray to the Mountains Rail Trail. The new trip commences in Beechworth with the first two days cycling with a transfer back to Beechworth, before continuing to Myrtleford and Bright, with a cycle on the newest sections of […]

  • Events
  • News

Anangu Communities Foundation raises $75,000 at its third annual Sydney fundraiser

Generous supporters gathered at the Sofitel Sydney Darling Harbour for the third annual Anangu Communities Foundation Sydney fundraiser to help raise $75,000. Voyages Indigenous Tourism Australia administers the Foundation which so far has funded over $3 million in projects to support Anangu communities of Central Australia with a focus on building community capacity in healthcare, […]

  • News
  • Travel Agents

‘Virtuoso on Tour’ photos: Virtuoso showcases its best to agent base

Virtuoso hosted its second annual Virtuoso On Tour,  a destinations event at the ICC in Sydney showcasing tour operators, tourism boards and more to its agent family. The event is designed for travel agency members in Australia and New Zealand to network with Virtuoso partners across the globe. It housed six destination-themed pavilions (Australia & […]

  • Destinations
  • Tourism

The NT tops list of hidden gem attractions out of Aussie states

As Australia steps into spring with temperatures set to rise above average, new research has revealed the states with the most must-see hidden gem attractions with the great outdoors proving a winner! The study, conducted by travel and luggage experts at Bounce, used Tripadvisor and search data to uncover Australia’s most treasured destinations. The Northern […]

  • Health & Wellness
  • Hotels

Fusion Hotel Group celebrates World Wellness Weekend

Vietnam’s wellness-inspired Fusion Hotel Group is celebrating World Wellness Weekend from 20-22 September with yoga and other healthy living activities. Fusion Hotel Group has introduced a series of events and activities for guests at five of its luxury beachfront resorts in Vietnam to World Wellness Weekend. The exclusive offers include yoga, meditation, onsen baths, Zumba, […]

  • Hotels

InterContinental Wellington unveils new Health Club and Classic Rooms makeover

InterContinental Wellington has announced the completion of its newly revamped Health Club and a stylish makeover of its Classic Rooms. Bringing a new level of luxury to its 79 Classic Rooms, including eight accessible rooms, the hotel has meticulously re-styled these spaces in collaboration with Y-6, an acclaimed Interior Architecture and Design studio based in […]

  • Cruise
  • Cruise Lines

Celestyal Journey celebrates its first anniversary

Celestyal Journey has notched up one year with Celestyal, travelling 66,100 nautical miles in its first year, mostly around the Greek Islands. The 55,877-tonne ship joined the Celestyal fleet following a multi-million-dollar refurbishment made her maiden voyage for the Greek cruise line on 2 September 2023, a seven-night Idyllic Aegean cruise to Thessaloniki, Kusadasi, Heraklion […]