Pan Pacific seeks opportunities for local growth

Pan Pacific seeks opportunities for local growth
By admin


Singapore-based Pan Pacific Hotel Group is seeking to grow its Australian property portfolio with new management deals to “complement” its current tally of four owned assets.

The hotel group currently counts 30 Parkroyal and PanPacific properties around the Pacific Rim with four of those in Australia. It owns the Pan Pacific in Perth, and Parkroyals in Sydney’s Darling Harbour, Parramatta and Melbourne Airport which have each recently undergone significant refurbishments.

Oceania general manager Craig Bond  told Travel Today that Australian expansion is on the agenda for the company as it grows its worldwide network of properties.

“We’re actively pursuing opportunities here in Australia – we see Australia as a growth market,” he said.

However, he highlighted the prohibitive cost of development in Australia as an obstacle, making management deals all the more attractive.

Specifically, Bond expressed a desire to establish Pan Pacific properties in Sydney and Melbourne, another Parkroyal in Melbourne, and properties under both brands in Brisbane.

“But the property needs to fit with us,” he added. “We won’t grow just for the sake of just sheer growth and seeing our brand on top of the door.”

PPHG’s ownership of its Australian properties “sets it apart” from other hotel firms, according to Bond.

“When you have a bit of skin in the game, you know how those management decisions can affect the bottom line a little bit more,” he said.

Since he took up his current position with PPHG last April, Bond has implemented a number of changes. Dedicated sales staff have been introduced at each property, while an area sales team has also been put together to give customers one point of contact for both Australian and outbound enquiries.

In September, the company will also launch a new website and booking platform to cater to the “phenomenal” number of direct bookings.

“It’s been two years in the making with millions of dollars invested,” Bond revealed. ‘It will enhance the experience of the consumer when they come to our site.”

However, he stressed the importance of the GDS distribution channel and its industry partnerships.

Latest News

  • Aviation
  • Breaking News

Qantas 787 Dreamliner departs Sydney for Cyprus to bring home Aussies

A Qantas 787 Dreamliner departed Sydney for Cyprus this morning to operate the first of two flights to bring home Australians on behalf of the Australian Government. The aircraft took off from Sydney Airport at 7.03am and is expected to arrive in Larnaca, Cyprus, on Monday afternoon (local time). In addition to the Flight and Cabin Crew […]

  • Cruise
  • Food & Beverage

Seafood Excellence winners launch new sea-to-plate menu onboard Luxe Island Seafood Cruise

The 2024-25 season of the ultimate seafood dining experience, Luxe Island Seafood Cruise at Rottnest Island, has a new sustainable seafood menu and is now open for booking. Owned by Sea West and operated by its brand Rottnest Cruises, the award-winning Luxe Island Seafood Cruise offers an indulgent day of cruising onboard a 69ft, three-level […]

  • Aviation
  • Breaking News

35 per cent base salary increase part of Virgin Australia pilots new enterprise agreement

Virgin Australia pilots have overwhelmingly voted in favour of a new enterprise agreement that delivers substantial improvements to their pay and working conditions, following 15 months of negotiations. The new agreement guarantees a 35 per cent base salary increase in the first year, followed by 3 per cent annual increases and includes industry-leading lifestyle and […]

  • Conferences

Iconic ‘Spirit of Sydney’ artwork takes pride of place at ICC Sydney

International Convention Centre Sydney (ICC Sydney), managed by ASM Global, has announced the addition of the monumental artwork ‘Spirit of Sydney’ by renowned Australian artist Frank Hodgkinson to its collection. Normally reserved for event attendees, members of the community were able to view the iconic ‘Spirit of Sydney’ mural at the venue’s art tours, guided […]