WA to launch Perth, regional campaigns

WA to launch Perth, regional campaigns
By admin


Perth will form the centrepiece of a new campaign in Sydney and Melbourne next week as tourism officials look to promote the little known vibrancy of the city.

The campaign, flagged by Travel Today back in June, will build on Perth’s natural beauty and climate but also better showcase the WA capital as a “vibrant, modern, welcoming and diverse city”.

WA tourism minister Kim Hames said that while the city has changed and now “exudes energy and vibrancy”, few people in Australia are aware of it.

“So we have developed the new brand to more correctly reflect the vibrancy of the city and its surrounds in order to drive a reappraisal of Perth as a holiday destination,” he said.

The campaign includes several versions of a cinema film and 12 images that will be used in print and digital media.

Clik here to see the new and brand material. http://www.tourism.wa.gov.au/Industry_Resources/Pages/Perth_brand_toolkit.aspx

Meanwhile, the state government said it will spend $7.9 million on boosting tourism in regional Western Australia.

A new campaign, 1001 Extraordinary Experiences, will feature two new brand commercials.

“The domestic market is the lifeblood of WA’s tourism industry,” Hames said.

Email the Travel Weekly team at traveldesk@travelweekly.com.au

Latest News

  • Sustainability
  • Wholesalers

The Intrepid Foundation launches appeal to support Northern Vietnamese communities following Typhoon Yagi

Intrepid Travel has launched an emergency appeal through its not-for-profit, The Intrepid Foundation, to support impacted communities in Northern Vietnam following Typhoon Yagi, which made landfall on 7 September, 2024. All funds raised through the appeal will go directly to grassroots organisation Blue Dragon Children’s Foundation, to provide immediate relief to thousands without shelter, food […]

  • Aviation

Philippine Airlines and VietJet look to community connection near Western Sydney Airport

Both Philippine Airlines and VietJet will explore services from Western Sydney Airport with the airport’s proximity to the Filipino and Vietnamese diaspora in Sydney potentially beneficial to both carriers. Philippine Airlines VP revenue management and commercial planning Alex Featherstone, speaking at the CAPA Airline Leader Summit Australia Pacific, said the carrier would “explore” the potential […]

  • Tourism

Australian Cycle Tours adds new cycle trip to the Murray to the Mountains Rail Trail

Australian Cycle Tours has added a new, extended cycle trip that includes all sections of the popular Murray to the Mountains Rail Trail. The new trip commences in Beechworth with the first two days cycling with a transfer back to Beechworth, before continuing to Myrtleford and Bright, with a cycle on the newest sections of […]

  • Events
  • News

Anangu Communities Foundation raises $75,000 at its third annual Sydney fundraiser

Generous supporters gathered at the Sofitel Sydney Darling Harbour for the third annual Anangu Communities Foundation Sydney fundraiser to help raise $75,000. Voyages Indigenous Tourism Australia administers the Foundation which so far has funded over $3 million in projects to support Anangu communities of Central Australia with a focus on building community capacity in healthcare, […]

  • News
  • Travel Agents

‘Virtuoso on Tour’ photos: Virtuoso showcases its best to agent base

Virtuoso hosted its second annual Virtuoso On Tour,  a destinations event at the ICC in Sydney showcasing tour operators, tourism boards and more to its agent family. The event is designed for travel agency members in Australia and New Zealand to network with Virtuoso partners across the globe. It housed six destination-themed pavilions (Australia & […]