Sunrise to shine in New Zealand
In its very first international group trip of the year, Channel 7’s breakfast show will broadcast live from Queenstown, New Zealand on June 19 and 20.
The trip is a result from a partnership with Tourism New Zealand, Accor and Network Seven, and follows the launch of Tourism New Zealand’s ‘More magic in every day’ winter advertising campaign.
With 1.7 million viewers per week, the airing of Sunrise from Queenstown is expected to deliver a tourism boost for New Zealand and help promote the country’s reputation as a world-renowned winter destination.
Accor’s Novotel Queenstown Lakeside, situated on the shores of Lake Wakatipu, will play host to Sunrise and is viewers while filming takes place, with 60 viewers able to book an exclusive Accor package to come experience New Zealand alongside the cast and crew of Sunrise.
“Integrating high impact broadcast opportunities with our TV advertising campaign further motivates Australians to discover a broad range of winter activities as well as reinforce how accessible we are to Australians,” TNZ general manager Australia Tony Saunders said.
The live filming will coincide with the 40th anniversary of the American Express Queenstown Winter Festival set to take place in Queenstown on June 20 to 29.
Email the Travel Weekly team at traveldesk@travelweekly.com.au
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