Trafalgar launches new campaign

Trafalgar launches new campaign
By admin


Trafalgar aims to grow the number of bookings made through its trade partners with the launch of a new multi million dollar marketing campaign.

Australian television personality Kerri-Anne Kennerly is the face of the new campaign which incorporates television, print and digital. Three TV commercials featuring Kennerly in Europe with Trafalgar will air on Seven this week.

Managing director Matt Cameron-Smith stressed that, while consumer-focused, the campaign features a strong “call to action” urging people to visit a travel agent to make a booking.

“It’s our role to generate demand for our agency partners,” he told Travel Today. “We want to drive more and more business into the doors of those agency partners and we have made a significant investment to do that.”

Cameron-Smith said it was the “largest single marketing initiative we've ever launched in Australia”.

“We really wanted to show how the product has changed and we needed to use richer content to do that,” he said. “Kerri-Anne really brings it to life.”

Meanwhile, he confirmed sales of its European program were already displaying double digit growth with the UK its strongest destination on the back of the recent Olympic Games and Jubilee celebrations, up around 30% year on year.

“Although there might have been some deferred travel during the games period, we’re certainly seeing it return with a renewed vigour,” he said.

http://www.youtube.com/watch?v=2rSqq44RvEM

http://www.youtube.com/watch?v=iR0aSO4Tqg4

http://www.youtube.com/watch?v=akJHSkbxJXI

Latest News

  • Appointments
  • News
  • Tour Operators

TTC names Melissa DaSilva interim CEO of TTC Tour Brands

The Travel Corporation has announced the appointment of Melissa DaSilva as interim CEO of TTC Tour Brands, effective immediately. DaSilva, who most recently served as president of TTC Tour Brands North America and brings more than three decades of travel industry expertise to her new role, succeeds Gavin Tollman who will exit the business when […]

  • Attractions
  • Food & Beverage

il Mercato Centrale Melbourne launches with full lineup of artisanal food outlets

Melburnians can now be transported to Italy, thanks to il Mercato Centrale which has opened in Collins Street and is set to serve thousands of visitors in the heart of Melbourne’s CBD. There is a wide range of culinary offerings, all under one roof, as well as entertainment, free community events and monthly artisan masterclasses. […]

  • Events

Business Events Victoria encourages applications for regional business events funding

Business Events Victoria is encouraging conference and event organisers to apply and make the most of all regional Victoria has to offer. The funding is part of the Regional Business Events Program, which is being delivered by Business Events Victoria in partnership with Melbourne Convention Bureau. The program supports national and international businesses to host […]