Accor expands The Sebel to prestigious Melbourne suburb of Kew

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Edited by Travel Weekly


Accor has expanded its premier apartment hotel brand, The Sebel, with the addition of The Sebel Melbourne Kew.

Formerly operated as Hotel 115, the property has been reflagged under The Sebel  following a franchise agreement with Regional Accommodation Group (RA Group). The Sebel Melbourne Kew is the ninth property for the brand in Victoria and the 35th in Australia and New Zealand.

The property, RA Group’s first city-based hotel, complements their portfolio of eight regional properties across New South Wales, Victoria and Queensland. As part of the transformation, RA Group is undertaking an extensive refurbishment of the lobby and reception, with plans for progressive upgrades to the accommodation in the future.

The Sebel Melbourne Kew offers 89 hotel rooms and 23 one- and two-bedroom apartments, making it ideal for long-stay guests, families, executive travellers and conference groups. The hotel also features a function space capable of hosting up to 130 delegates for cocktail receptions or 80 guests for banquets, reinforcing its position as a popular venue for corporate and social gatherings in Melbourne’s eastern suburbs.

Situated just 6km east of Melbourne’s CBD, The Sebel Melbourne Kew enjoys excellent connectivity via the eastern Freeway and direct tram services at its doorstep. Kew is regarded as one of Melbourne’s most prestigious suburbs, known for its blend of heritage charm, tree-lined streets, grand Victorian homes, and sophisticated shopping and dining, such as the award-winning Centenove Restaurant which has been an establishment in Kew for over 30 years.

Accor Pacific Chief Operating Officer PM&E, Adrian Williams, said he was delighted to be working with RA Group, and adding The Sebel Melbourne Kew to Accor’s extensive network of hotels across Melbourne.

“We are thrilled to welcome The Sebel Melbourne Kew to our extensive network of hotels in Melbourne’s city centre and suburbs. This addition perfectly complements our portfolio in Melbourne’s eastern suburbs, providing an exceptional base for both corporate and leisure travellers.

“With Melbourne’s calendar of iconic events, including the Australian Open, Boxing Day Test, and Australian Grand Prix, Kew offers the perfect base with its convenient city connections, leafy charm, vibrant village atmosphere, and outstanding cafes, bars, and boutique shops.

“The hotel will benefit from Accor’s unparalleled strength in distribution and loyalty. This will help boost bookings from both corporate and leisure travel segments.”

RA Group managing director, Dominic Quilligan, said: “Branding the property as The Sebel was central to the deal. My team is excited to work with Accor to utilise their knowledge and experience of the inner-city Melbourne market, as well as to witness the expected significant uplift in the property’s performance through Accor’s established distribution channels and marketing machine.”

 

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