Accor Pacific returns as SXSW Sydney accommodation partner in 2024

Accor Pacific returns as SXSW Sydney accommodation partner in 2024
Edited by Travel Weekly


Accor Pacific will again serve as the preferred accommodation partner at SXSW Sydney in 2024, with its Accor Live Limitless (ALL.com) announced as the platinum sponsor for the event.

Accor’s lifestyle loyalty program (Live Limitless) will activate an exceptional ALL.com Lobby Lounge experience for attendees at Tumbalong Park.

“We are thrilled to welcome Accor back as a returning sponsor and our preferred accommodation partner for SXSW Sydney 2024,” SXSW Sydney managing director Colin Daniels said.

“This year, we look forward to seeing them supercharge the SXSW Sydney experience with their exciting All.com Lobby at Tumbalong Park. Accor’s ongoing support demonstrates the power of collaboration in bringing world-class experiences to Sydney and showcasing our city’s vibrant culture to a global audience.”

Accor in Darling Harbour. (Supplied)

SXSW Sydney (South by Southwest Sydney®) 2024 will be held from 14-20 October at the International Convention Centre (ICC) and other venues around Sydney.

Tumbalong Park will again be transformed into a vibrant hub of creativity, collaboration and connection as part of SXSW Sydney’s 2024 public program of free events

The ALL.com Lobby Lounge will be the best place to take in all the inspirational vibes from their well-situated location.

Guests can listen, learn and engage with a variety of programmed sessions and events, or simply kick back and relax with a glass of champagne.

“Last year’s event was a massive success and brought together many creative minds and industries to Sydney,” Accor Pacific chief operating officer PM&E Adrian Williams said.

Accor Pacific will be back this year to lead the way in providing exceptional hospitality at our ALL.com Lobby Lounge and neighbouring hotels. Our team is excited to welcome SXSW Sydney participants to our hotels and will make sure they have an unforgettable stay in our amazing city.”

Since it first began in 1987, SXSW in Austin, Texas, has become a major convergence of technology, music, film and creativity. In bringing the festival to Australia in 2023, SXSW attracted participants and industry professionals from around the world to Sydney.

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