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9 November, 2024

AFCM announces a record-breaking year with a direct economic benefit of $3.79 million

Edited by Travel Weekly

The Australian Festival of Chamber Music has announced a record-breaking year following its 10-day event with a direct economic benefit of $3.79 million.

Independent research shows the event, which was held from 26 July to 4 August, generated a total spending in Queensland by all attendees of $19.98million, up 114 per cent from $9.32million in 2023.

“Overall, the direct and incremental expenditure generated by the Festival was estimated at $3.79 million, up 18 per cent, with 91 per cent of the spending in the Townsville region,” AFCM executive director, Ricardo Peach, said. “This is absolutely brilliant news, particularly in a year when so many music events and festivals have struggled. We are so proud of the AFCM, and its continued appeal to fans and artists from around the world.”

The total attendance of 22,106 across all events, was an increase of 31 per cent on 2023, with interstate or overseas visitors increasing by 16 per cent.

“Importantly for the region and for Queensland as a tourism destination, the Festival generated 12,593 direct visitor nights in Townsville, with the average length of stay of AFCM visitors, an extraordinary 10.9 nights,” Peach added. “Further, 95 per cent of ticketholders believe AFCM adds to the appeal of the region and 96 per cent would recommend it to others. The music of AFCM has made Townsville a must-visit destination and we could not be more proud.”

The AFCM has called Townsville-Gurambilbarra its home for 34 years. Each year the event, now under the Artistic Directorship of famed international violinist Jack Liebeck, attracts musicians from around the world to perform across 10 days in July and August.

This year, over 35 artists including 10 international artists, 20 Australian artists and 5 ensembles, took part, with 14 artists making their AFCM debut. Two world premieres were performed with Liebeck welcoming superstar artists like Stephen Johnson, Piers Lane, Roderick Williams, Lotte Betts-Dean, Brett Dean and Umberto Clerici, across a program that took chamber music well beyond concert halls.

“One of the distinctive features of the AFCM is its commitment to fostering a unique connection between artists and audiences,” Artistic director, Jack Liebeck, said. “The Festival encourages a sense of intimacy and engagement, offering opportunities for attendees to interact with the performers through forums, masterclasses and special events. This creates a rare and immersive experience, allowing enthusiasts to delve into the intricacies of chamber music and gain insights into the creative process.”

The Australian Festival of Chamber Music is supported by the Queensland Government, through Tourism and Events Queensland and Arts Queensland, and Townsville City Council.

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AFCM Australian Festival of Chamber Music